AI UGC video generator for TikTok and Instagram
Quick answer
Amplify makes UGC-style videos for TikTok and Instagram: short generated clips, hook and demo videos using your real product demo, and talking heads in your creator's voice. They are made for organic posting, not paid ads, and you can edit and approve each one.
What is an AI UGC video?
UGC means user-generated content, the kind of phone-shot clip a real customer or creator posts. An AI UGC video has that look and feel, but it is generated for your brand with your AI creator. It is built for the For You feed, where a clip that feels like a person talking works better than a polished spot.
One honest note: we make organic content to post on your accounts, not paid ads. If you are searching for ad creative, this is a different job.
What video formats can Amplify make?
There are several, each with a different strength. Pick by the job the video has to do.
| Format | Length | Best use |
|---|---|---|
| Video | 5, 10 or 15 seconds | A single complete vertical clip, with generated sound on by default. Good for a mood, a scene or a quick idea |
| Hook and demo | Hook clip plus your demo | A hook clip stitched to your real product demo video, so the product is shown as it truly works |
| Talking head | 4 to 30 seconds | Your AI creator speaking to camera in their generated voice. Good for opinions, tips and explanations |
| Green-screen meme | From a remix only | Your creator in front of a trend, made by remixing a post |
| Video remix | Up to 30 seconds | Follows the full source video, rebuilt with your creator, product and words |
| Custom | Your own file | Upload your own image or video |
You are not stuck with one. Most brands run pictures for volume, then add video where a face or a demo helps. See TikTok slideshows for the picture side.
How does a hook and demo video work?
A hook and demo video joins two parts. A short generated hook clip grabs attention, then your own real product demo video plays right after it. Viewers see the product working, not a lookalike, and the hook does the job of getting them to stay for it.
This is useful for apps and software, where the screen recording is the proof. If your product has a demo, this is usually the first video to try.
How do talking head videos work?
Your AI creator speaks straight to camera, in a generated voice, for 4 to 30 seconds. You write or approve the words, and the same face and voice come back every time, so viewers learn who they are watching.
Designing the creator is a one-time step. See AI influencer for how, including how to run one creator across many accounts.
Lip sync is built to look natural: background voices in a clip no longer move your creator's mouth, and lips stay still when your creator is not speaking. When your creator steps into a remixed video, they keep the face movement and head turns of the original, placed in a clean version of the scene.
Can I make a video from a trend that is working?
Yes. Choose a video that is working in your niche and Amplify rebuilds it as yours. The remix follows the full source video, up to 30 seconds, with your creator, product and words. From a remix you can also make a green-screen meme.
This is not reposting. See copy any post for exactly what stays and what changes. If you want proof that faceless video can scale, a YC-backed telehealth company did 44 million views without filming a thing. It is one customer's result, not a promise.
Worth knowing
Videos made in the studio use credits, while the daily feed stays free. Generated video can look off on small details, so watch each clip before you approve it and use the re-roll for variations.
You can only put your own creator's face into a video. Swapping in an arbitrary real person's face is not offered. Amplify is in beta and supports TikTok and Instagram.
Pricing
The free plan never expires and includes your first 30 posts. Videos made in the studio use credits, at about 5 to 6 cents a credit. Starter is $29/mo with 450 credits, Growth is $49/mo with 850, Pro is $149/mo with 3,000 and a warmed account we post on, and Max starts at $225/mo with 5,000. See the plans.
Frequently asked questions
Are these ads?
No. They are organic posts for your TikTok and Instagram accounts, not paid ad creative.
Do the videos have sound?
Yes. Generated sound is on by default for the 5, 10 and 15 second video format.
Do I need to film anything?
Only if you want a hook and demo video, which uses your real product demo. Everything else can be made without filming.
Can I upload my own video instead?
Yes. The custom format lets you upload your own image or video.
Can the creator say what I write?
Yes. You set the words and the creator speaks them to camera in a generated voice.
See what your first videos look like.
Start freeFree plan, forever. Your first 30 posts, made for your brand.