AI influencer for your brand
Quick answer
An AI influencer is a consistent made-up creator for your brand: one name, one face, one voice, posting for you every day. On Amplify you pick from 200+ ready faces or build your own, then use that creator across posts, videos and accounts, with no talent fees and no shoot days.
What is an AI influencer for a brand?
An AI influencer is a creator who does not exist as a real person but behaves like one on your feed. They have a name, a look, a background, a voice and a style, and they show up the same way in every post. For a brand, that means the account reads as one person talking to viewers, not a logo posting.
People follow people. A brand account that keeps changing faces and tone feels like a stranger each time. A single creator gives viewers someone to recognize, and gives you something to build on week after week. Our features overview shows where this fits with the rest of Amplify.
How do you set up an AI creator on Amplify?
Setting up a creator takes one short brief. Start from one of 200+ ready faces, or build your own from a short brief. Amplify fills in the rest, and you can change anything you don't like.
- Pick a ready face, or describe the creator you want in one short brief.
- Amplify fills in a name, identity, look, background, voice, content style and boundaries. Prefer to do it yourself? Set each one by hand.
- Generate a face or upload a photo, then pick the main portrait.
- Save it. Designing a creator costs credits once, and only once.
What can your AI creator actually do?
Once a creator exists, you can generate content "as" that creator, and the same face and voice carry through. The point is that your feed looks like one person runs it.
- Show up in slideshows and wall-of-text posts, so the face is the same from post to post.
- Star in recreated viral videos, in front of your product or in the trend itself. See copy any post.
- Speak to camera in talking head videos, with their generated voice, from 4 to 30 seconds. See AI UGC videos.
- Make the same idea for 2 or more creators at once, if you want to test which face lands.
- Run many accounts. One creator can post across all of them.
- Step into a video you remix. Your creator keeps the original face movement and head turns, and is placed in a clean version of the original scene.
AI influencer vs hiring UGC creators vs filming yourself
Each route works. They differ in what you have to manage.
| AI influencer on Amplify | Hiring UGC creators | Filming yourself | |
|---|---|---|---|
| Who is on screen | One consistent creator you design, or pick from 200+ faces | A different person per job, unless you keep paying the same one | You, or someone on your team |
| Setup | A short brief, then a face and a portrait | Finding, briefing and paying each creator | Nothing to set up, but you are the bottleneck |
| Cost | Credits once to design, then credits for extras | Talent fee on every piece | Your time |
| Shoot days | None | Creator schedules and shipping | You pick a day and shoot |
| Consistency | Same face and voice across every post | Changes whenever the creator changes | Consistent, as long as you keep showing up |
| Volume | Up to 2 posts a day on each account | Limited by each creator's turnaround | Limited by how often you can film |
| Real human trust | A made-up creator, so you approve what they say | Real person, real opinions | Real person, and it's you |
If your brand is built on your own face and story, film yourself and let Amplify handle the rest of the feed. If you want a steady presence that does not depend on anyone's schedule, an AI creator is the simpler path. You can read more about running that on a managed account in warmed accounts.
How does it fit with daily posting?
Your creator is the face of the daily feed. Fresh posts wait every morning on paid plans, made with your creator in them, and you swipe to keep the ones you like. Read how that works in daily content and auto posting. The feed itself never uses credits.
Worth knowing
You can put your creator's own face into a post or video. Swapping in an arbitrary real person's face is not offered, so you can't make a post that looks like someone else.
An AI creator is not a real human with real experiences. Write and approve what they say as you would for any spokesperson, and check each post before it goes out. Amplify is in beta, and designing, face application and videos use credits.
Pricing
Start on the free plan, which never expires and includes your first 30 posts. Starter is $29/mo (first month free if you claim it in your first 24 hours), Growth is $49/mo, Pro is $149/mo and Max starts at $225/mo. A credit is worth about 5 to 6 cents. See the plans.
Frequently asked questions
Do I need to show my own face?
No. Your AI creator is the face, so you never have to film. You can still mix in your own clips if you want.
Can I make my own creator instead of using a ready one?
Yes. Describe it in one short brief and Amplify fills in the details, or set every detail by hand. Then generate a face or upload a photo.
Can one creator post on more than one account?
Yes. One creator can run many accounts, and Max lets you set the number of managed accounts.
Can I use a celebrity or a real person's face?
No. You can only put your own creator's face into a post or video. Swapping in an arbitrary real person's face is not offered.
Is the creator's voice generated too?
Yes. Talking head videos use your creator's generated voice, from 4 to 30 seconds.
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