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Amplify / Use cases / Course creators and coaches

TikTok and Instagram Content for Course Creators and Coaches

Nacho Santos, CEO, Amplify AI · August 25, 2026 · Updated October 7, 2026

Quick answer

Amplify builds a daily batch from your offer and positioning, so posting does not depend on you being on camera every day. Use your own face where trust matters and an AI creator for the rest. Start free, then Starter at $29/mo.


Why is consistency so hard for coaches?

The expertise is rarely the missing piece. The time to turn it into a daily post is. Most coaches are also the one delivering the coaching or building the course, which leaves little time to film. Trust in this category is built by showing up every day, not by one polished launch video.

New to Amplify? See how it works, from your link to your first posts.

How does Amplify turn an offer into daily posts?

Drop your site link. Amplify builds a profile of your offer, audience and tone, then your first 30 posts. On paid plans fresh posts wait every morning, so the habit does not depend on your energy that day. Nothing is locked in advance.

  1. Drop your site link.
  2. Swipe through your daily feed. Keep what sounds like you, skip what does not, and edit any post's text.
  3. Approve. Posts are scheduled and posted for you, up to 2 a day on each account.
Amplify video formats: Video, Hook and demo, Talking head
Talking head videos let a creator explain your topic on camera, with no filming. Screenshot from the Amplify app.

Do I have to be on camera?

No. You choose per post. Put your own face on the posts where personal trust matters most, and let an AI influencer handle volume posts, with one name, one face and one voice. Talking-head clips run 4 to 30 seconds.

For no-face posts, slideshows turn one lesson into a carousel. Use copy any post to find teaching formats already working in your niche and rebuild them around your method.

Which plan fits a coach or course creator?

Most coaches start free and move up when they want a dedicated account or more of their own posts. Starter and Growth fit a coach who already has an account. Pro suits a coach who wants a new account built for the audience. Max suits a team with several coaches or courses, each on its own account.

SituationPlan that fits
Seeing what posts from your offer look likeFree: first 30 posts, forever
Daily posts to your own accountStarter, $29/mo
More room to make your own lessons and clipsGrowth, $49/mo
A new account warmed for your audience, you pick the postsPro, $149/mo
One account per course or per coach on your teamMax, from $225/mo

See daily content and auto posting for how the daily feed fits into a normal week.

Worth knowing

Amplify covers TikTok and Instagram only. If your audience is mainly long-form YouTube, this covers a different part of the funnel. It makes organic posts, not paid ads. It will not write advice for you to vouch for. Read each post before you approve it, especially if you give health, money or legal guidance.

What does it cost?

Coaches usually start on the Free plan, then Starter. The Free plan never expires: your first 30 posts, made for your brand. Starter is $29/mo, Growth is $49/mo, Pro is $149/mo and Max starts at $225/mo. Yearly billing gives 3 months free.

There is no per-post fee, and the daily feed is free on every paid plan. Credits pay for extras, and they do not roll over. The full breakdown is on the pricing page.

Frequently asked questions

Will the posts sound like me?

Amplify builds a profile of your offer, audience and tone first, and you can edit any post before it goes out.

Can I use my own face and an AI creator?

Yes, chosen per post.

Can I run several courses?

Each plan includes one brand. Need more than one brand or account? That's what Max is built for.

Is there a fee per post?

No. The daily feed is free on paid plans and does not use credits.

Post your expertise daily, without filming daily

Start free

Free plan, forever. Your first 30 posts, made for your brand.

Amplify for other industries

  • Shopify and ecommerce
  • Dropshipping stores
  • SaaS companies
  • Marketing agencies
  • Beauty and skincare
  • Fashion brands
  • Content creators
  • Mobile apps
  • Tech startups
  • All use cases
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