TikTok and Instagram Marketing for SaaS Companies
Quick answer
Amplify reads your product site, learns what your software does and who it is for, then posts daily TikTok and Instagram content built around that. It is a steady presence rather than one launch video. Start with the Free plan, then Starter at $29/mo.
Why is software so hard to explain in a short video?
Most teams fall back on a feature-list demo nobody watches, or generic founder tips that could be about any product. Neither shows a viewer why your tool is different. Buyers also search for tools on TikTok before they reach a landing page. But a long sales cycle means one video is never enough. It has to be a presence, kept up over months.
New to Amplify? See how it works, from your link to your first posts.
How does Amplify make software content specific?
Amplify reads your product and positioning before it writes anything, so hooks refer to what your tool does and who it is for. You get a daily batch instead of one launch asset, which is what a long consideration cycle needs: repeated, varied exposure.
- Drop your product link.
- Swipe through the daily feed, keeping posts that explain a real use case.
- Approve them. They are scheduled and posted for you, up to 2 a day on each account.
If you already have a screen recording of the product, the hook and demo format stitches a hook clip onto your real demo video.
What kinds of posts explain a product best?
A few formats cover most software stories: slideshows that walk through one problem and one fix, talking-head clips from an AI influencer that speaks to camera, and AI UGC videos that read like a user showing a workflow. You can also use copy any post to find formats already working in your niche, then rebuild them around your product. Software that targets a clear job, like invoicing or scheduling, tends to give the most to work with.
Which plan fits a SaaS company?
The right plan depends on whether you post from a company account you already have or want a separate account built for the channel. Pick Starter or Growth if you already run a company account. Pick Pro if you want a separate account built for TikTok, and Max if you run several products or markets. Posting is never metered per post.
| Situation | Plan that fits |
|---|---|
| Checking if TikTok content fits your product | Free: first 30 posts, forever |
| Daily posts on your own existing account | Starter, $29/mo |
| More room to make your own explainers and clips | Growth, $49/mo |
| A new account warmed for your buyers' niche, you pick the posts | Pro, $149/mo |
| One account per product line or per market | Max, from $225/mo |
A cold account that has never watched your buyers' content reaches almost nobody. That is the gap warmed accounts fill.
Worth knowing
Amplify covers TikTok and Instagram only. If most of your buyers live on LinkedIn, this builds an earlier, separate layer of the funnel and does not replace it. It makes organic content, not paid ads. It also cannot tell you which post will land. The point is steady volume and variety, so you learn what your audience responds to.
What does it cost?
For software teams the usual path is the Free plan first, then Starter. The Free plan never expires: your first 30 posts, made for your brand. Starter is $29/mo, Growth is $49/mo, Pro is $149/mo and Max starts at $225/mo. Yearly billing gives 3 months free.
There is no per-post fee, and the daily feed is free on every paid plan. Credits pay for extras, and they do not roll over. The full breakdown is on the pricing page.
Frequently asked questions
Do I need to be on camera?
No. You can use an AI creator for talking-head clips, or post slideshows and videos with no face at all.
Can it post from my company's existing account?
Yes on paid plans. You can connect your own account, and approved posts land in your TikTok drafts for you to tap post.
Can I run several products?
Each plan includes one brand. Need more than one brand or account? That's what Max is built for.
Will it replace my LinkedIn work?
No. It adds TikTok and Instagram. LinkedIn stays a separate channel.
Show buyers what your product actually does
Start freeFree plan, forever. Your first 30 posts, made for your brand.