TikTok and Instagram Marketing for Mobile Apps
Quick answer
Amplify reads your app's site or store listing to learn what it does, then builds daily demo-style posts instead of one trailer reused until it stops working. Start free with your first 30 posts, then Starter at $29/mo.
Why is app discovery moving to short video?
App discovery increasingly happens through short-form video, not app store search. But a UI is hard to make compelling in a few seconds, and paid install ads get expensive when a hook does not land. Most teams end up with one polished trailer used everywhere. It stops working once the audience has seen it.
New to Amplify? See how it works, from your link to your first posts.
How does Amplify create posts for an app?
Amplify reads your app's site or store listing and builds a profile of what it does, who it is for and how you sound. Then you get a daily batch of demo-style hooks, not one asset. Testing which feature or use case grabs people has no per-post cost.
- Drop your app's site or store listing.
- Swipe through the daily feed. Keep the hooks about features you want to push.
- Approve. Posts are scheduled and posted, up to 2 a day on each account.
Can real app demos be part of the post?
Yes. The hook and demo format stitches a hook clip to your real product demo video, so the viewer sees the actual screen. You can also make slideshows showing one problem and one fix, and AI UGC videos that read like a user showing a feature.
Use copy any post to find what formats are working in your niche. For consistent talking-head clips, set up an AI influencer.
Which plan fits an app?
Apps usually need a dedicated account, because a cold company account reaches almost nobody. Starter and Growth suit a team that already runs a decent account. Pro suits an app that wants a new account warmed in its niche. Max suits a studio with several apps or markets, each on its own account.
| Situation | Plan that fits |
|---|---|
| Trying hooks on your own link | Free: first 30 posts, forever |
| Daily posts on your own account | Starter, $29/mo |
| More room to make your own demo posts | Growth, $49/mo |
| An account warmed in your app's niche, you pick the posts | Pro, $149/mo |
| One account per app or per market | Max, from $225/mo |
See warmed accounts to learn how a new account gets in front of your audience.
Has this worked for a real app-like product?
A YC-backed telehealth company did 44 million views without filming a thing. They came with nothing filmed and nothing scheduled. See how it went. It is a different product from an app, but the same problem: nothing to film and no time.
Worth knowing
Amplify covers TikTok and Instagram only, and it makes organic short-form content, not app store ads or install campaigns. It cannot promise views. It makes testing cheap and steady so you learn which hook works. Amplify is in beta, and it cannot promise installs or views from any single post.
What does it cost?
Apps usually test on the Free plan, then move to Pro for a dedicated account. The Free plan never expires: your first 30 posts, made for your brand. Starter is $29/mo, Growth is $49/mo, Pro is $149/mo and Max starts at $225/mo. Yearly billing gives 3 months free.
There is no per-post fee, and the daily feed is free on every paid plan. Credits pay for extras, and they do not roll over. The full breakdown is on the pricing page.
Frequently asked questions
Does it work from an app store listing?
Yes. Drop your site or store listing and Amplify builds a profile from it.
Can I show my real screen?
Yes, the hook and demo format stitches a hook clip to your demo video.
Can I run more than one app?
Each plan includes one brand. Need more than one brand or account? That's what Max is built for.
Does it do paid ads?
No.
Show what your app does, every day
Start freeFree plan, forever. Your first 30 posts, made for your brand.